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What evidence in the readings did you find that shows people should respect the company and brand they work for? The more internal marketing is
What evidence in the readings did you find that shows people should respect the company and brand they work for?
The more internal marketing is done, the less employees respect the brand.
Disgruntled workers keep unwanted customers away.
It is inexpensive but time consuming to develop a brand.
People get fired and the company loses customers when an employee disrespects the brand.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
