What external components might be most important for managers in movie theater chains to know about? Why?

According to the case, what external trends are mangers at the movie theater chains having to deal with?

How do you think these trends might constrain decisions made by managers at the movie theater chains?

What stakeholders do you think might be most important to movie theater chains? What interests might these stakeholders have?

The Environmental Uncertainty Matrix choose which cell you believe movie theatres fall into and write a paragraph starting your choice and justifying your choice.