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What factors are assessed in test marketing? If a marketer has selected a single city in which to conduct a test market. What can be
What factors are assessed in test marketing? If a marketer has selected a single city in which to conduct a test market. What can be concluded from this choice of a single-city test market?
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Financial Accounting Reporting And Analysis
Authors: Jennifer Maynard
2nd Edition
0198745311, 9780198745310
