What factors explain Shopee's rapid growth? Was Shopee skilled in terms of having a good business model, or was it simply lucky? Explain (20 marks)

 

What is your assessment of Shopee's international expansion strategy? What five recommendations would you like to offer them to get better with their expansion strategy? (20 marks)

 

Was Shopee's exit from France and India Strategically justified? What are the 8 important consideration you would recommend to any international organization to bring in longevity for their international business? Longevity means remaining in business in a particular market for long time (20 marks)

 

What should be Shopee's future international strategy? Should it hit the pause button, or should it continue an aggressive expansion path? Explain (15 marks)

 

What was the impact of Covid-19 on Shopee's business? What 5 points you would recommend to any e-commerce company to consider while they plan for their contingency plan? Contingency plan here means, what to do in an imminent crisis such as pandemic (15 marks)