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What factors may influence a company's weighted average cost of capital? Why? According to the authors of Value Creation at Anheuser-Busch: A Real Option Example,

What factors may influence a company's weighted average cost of capital? Why?
According to the authors of Value Creation at Anheuser-Busch: A Real Option Example, what are the real options available to the company specifically or to the company's industry in general?
Consider an industry of your choice (other than the pharmaceutical industry). Identify and discuss a real option that might exist for firms in that industry.

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