What factors might influence a consumer's decision to shop online instead of at a physical store? 

Sarah, a 28-year-old professional, visits ABC Electronics' website to purchase a new laptop. What factors might influence her decision-making process when browsing the site?

ABC Electronics wants to improve its website's design to enhance the user experience. What design elements should they consider to influence consumer behavior positively? 

How can ABC Electronics leverage the concept of social proof to encourage online shoppers to make purchases? 

What are some psychological factors that can affect consumer behavior when making online purchases?