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What factors should Maha Research Labs Private Limited (MRL) consider when deciding on its sales targets? Outline the different steps in designing a sales organization

  1. What factors should Maha Research Labs Private Limited (MRL) consider when deciding on its sales targets?
  2. Outline the different steps in designing a sales organization for a company such as MRL.
  3. Discuss the different kinds of sales force structures and suggest an appropriate structure for MRL.
  4. Compare generalist and specialist sales forces. Which structure should MRL follow?
  5. Estimate the optimal size of a company's sales force using different calculation methods.
  6. Discuss the importance of sales territories. What process should MRL follow when designing its sales territories?

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