What feedback or suggestions do you have related to the use of active and/or passive in the paragraph below ?

The development of Internet technology has vastly increased the effectiveness of mass communication through the near endless methods of mass media. The ability to manipulate and modify a single message into a variety of media including video, text, images without losing the core message is a characteristic of the Internet that is not replicated in other technology. The Internet also allows the person trying to convey a message to select a messaging media that best fits their target audience or reaches a specific audience. Also, through interconnected internet devices the ability to distribute mass communication across an amazing assortment of platforms makes the internet an effective method for mass communication.

I have identified the passive sentence in the text above.

Rewrite: A person can convey a message that best fits their target audience by using the internet.

In this case the rewrite better links the subject of the sentence with the objective of conveying a message. The overall flow fits better withing the context of the paragraph and the point of the sentence is made more clearly with less words.