What financial and other key functional strategies did the company employ from year 18 to 20 In North america segment?

STEP 4: OPERATING PROJECTIONS BY GEOGRAPHIC REGION Footwear Operations in North America Historical Operating Performance Year 15 Year 16 Year 17 Company Industry Company Industry Company Industry F Average F Average F Average Company F's Projected Operating Performance Year 18 Year 19 Year 20 Branded Internet Price ($ per pair) Pairs Sold Online (000s) 106.75 521 103.13 631 108.00 422 101.85 693 107.00 523 98.95 770 102.20 500 101.20 480 100.20 450 77.00 71.63 71.00 70.00 Wholesale Price ($ per pair) Pairs Sold to Retailers (000s) 76.00 2,515 72.71 2,358 76.00 2,531 69.87 2,568 73.00 2520 2,363 2,511 2510 2500 Cost Per Pair Sold ($ per pair) 38.81 34.22 36.30 32.40 33.79 31.49 23.75 22.75 21.75 0.00 35.32 Private-Label Price ($ per pair) Pairs Sold (000s) Cost Per Pair Sold ($ per pair) 0.00 0 0.00 43.32 659 28.89 40.85 732 32.69 39.93 731 788 0 0.00 36.00 868 25.29 35.00 900 24.90 34.00 930 24.60 28.32 28.73 Warehouse Expenses Branded ($ per pair sold) Private-Label ($ per pair sold) 5.30 5.62 0.00 6.36 1.10 6.00 1.05 5.57 0.00 6.15 1.15 5.04 1.00 4.70 1.05 4.40 1.10 1.00 Marketing Expenses Branded Mktng Expenses ($/pair sold) 30.59 26.31 36.21 26.20 33.95 23.93 34.20 35.20 36.20