What financial and other key functional strategies did the company employ from year 18 to 20 In Latin America segment?

Footwear Operations in Latin America Historical Operating Performance Year 15 Year 16 Year 17 Company Industry Company Industry Company Industry F Average F Average F Average Company F's Projected Operating Performance Year 18 Year 19 Year 20 Branded Internet Price ($ per pair) Pairs Sold Online (000s) 111.75 477 113.50 452 111.75 460 109.77 541 109.00 562 106.63 621 105.25 530 104.25 510 103.25 490 Wholesale Price ($ per pair) Pairs Sold to Retailers (000s) 80.00 1,258 77.01 1,798 79.00 1,813 73.67 2,071 78.00 2,448 72.21 2,181 75.00 2430 74.00 2420 73.00 2410 Cost Per Pair Sold ($ per pair) 38.42 36.67 35.59 34.93 30.66 31.92 24.87 23.87 22.87 0.00 0.00 33.00 Private-Label Price ($ per pair) Pairs Sold (000s) Cost Per Pair Sold ($ per pair) 43.99 733 39.65 813 27.72 38.20 804 23.91 34.98 892 0 0.00 0 1004 17.55 32.00 1034 17.25 31.00 1064 16.90 33.22 0.00 22.06 Warehouse Expenses Branded ($ per pair sold) Private-Label ($ per pair sold) 6.14 7.04 0.00 6.88 1.15 6.24 1.05 5.68 0.00 6.59 1.10 5.62 1.00 5.32 1.05 5.12 1.10 1.00 Marketing Expenses Branded Mktng Expenses ($/pair sold) 28.68 22.85 32.89 26.06 29.86 23.37 30.25 31.25 32.25 Footwear Operations in Latin America Historical Operating Performance Year 15 Year 16 Year 17 Company Industry Company Industry Company Industry F Average F Average F Average Company F's Projected Operating Performance Year 18 Year 19 Year 20 Branded Internet Price ($ per pair) Pairs Sold Online (000s) 111.75 477 113.50 452 111.75 460 109.77 541 109.00 562 106.63 621 105.25 530 104.25 510 103.25 490 Wholesale Price ($ per pair) Pairs Sold to Retailers (000s) 80.00 1,258 77.01 1,798 79.00 1,813 73.67 2,071 78.00 2,448 72.21 2,181 75.00 2430 74.00 2420 73.00 2410 Cost Per Pair Sold ($ per pair) 38.42 36.67 35.59 34.93 30.66 31.92 24.87 23.87 22.87 0.00 0.00 33.00 Private-Label Price ($ per pair) Pairs Sold (000s) Cost Per Pair Sold ($ per pair) 43.99 733 39.65 813 27.72 38.20 804 23.91 34.98 892 0 0.00 0 1004 17.55 32.00 1034 17.25 31.00 1064 16.90 33.22 0.00 22.06 Warehouse Expenses Branded ($ per pair sold) Private-Label ($ per pair sold) 6.14 7.04 0.00 6.88 1.15 6.24 1.05 5.68 0.00 6.59 1.10 5.62 1.00 5.32 1.05 5.12 1.10 1.00 Marketing Expenses Branded Mktng Expenses ($/pair sold) 28.68 22.85 32.89 26.06 29.86 23.37 30.25 31.25 32.25