What financial and other key functional strategies did the company employ from year 18 to 20 In Europe Africa segment?

Footwear Operations in Europe-Africa Historical Operating Performance Year 15 Year 16 Year 17 Company Industry Company Industry Company Industry F Average F Average F Average Company F's Projected Operating Performance Year 18 Year 19 Year 20 Branded Internet Price ($ per pair) Pairs Sold Online (000s) 104.75 483 104.18 541 106.50 371 104.46 588 105.50 444 101.58 656 105.00 420 104.00 410 103.00 405 75.00 Wholesale Price ($ per pair) Pairs Sold to Retailers (000s) 75.00 2,123 74.15 2,048 76.25 2,048 73.90 2,197 75.25 2,206 72.16 2,242 74.00 2150 73.00 2100 2200 Cost Per Pair Sold ($ per pair) 39.96 35.41 32.81 34.83 33.97 32.92 25.58 24.58 23.58 0.00 33.50 32.50 Private-Label Price ($ per pair) Pairs Sold (000s) Cost Per Pair Sold ($ per pair) 50.75 671 30.18 44.91 672 38.45 732 29.70 37.48 730 31.67 0 34.14 796 26.62 868 20.72 900 20.42 31.50 930 20.12 32.76 0.00 Warehouse Expenses Branded ($ per pair sold) Private-Label ($ per pair sold) 6.79 5.59 5.19 5.86 1.00 5.33 1.00 6.15 1.10 5.62 0.00 6.41 1.10 5.39 1.05 1.10 1.00 1.10 Marketing Expenses Branded Mktng Expenses ($/pair sold) 28.34 24.23 34.46 27.23 33.28 25.67 33.00 34.00 34.50