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What function(s) do frequency programs serve? What, in your mind, are the necessary features of a successful frequency program? 2) What are the strengths and

What function(s) do frequency programs serve? What, in your mind, are the necessary features of a successful frequency program? 2) What are the strengths and weaknesses of the Hilton HHonors program? 3) Do we have any way to estimate the optimal

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