What happens if a company cannot change how it is percieved by consumers ?What does this case reveal about the challenges faced by succesful businesses? Is it possible to be a succesfull?How does a succesful organization determine whether an environmental change is a brief fad or fashion to be ignored, or a developtment that requires a fundamental rethinking of the way in which it does business?What change issues does this case raise with regard to the significance of reputation?What actions would you recommend taken by big food and the fasfood companies that have been caught in the reputation trap?