1. What hat the corporation ( Activision Blizzard ) does. What's its business model? What are the key value-adding links in its corporate value chain?
2. Once you know how the corporation ( Activision Blizzard ) makes money, identify 4 or 5 of the most important resources or capabilities underlying those key value-adding links in its value chain. Describe those specific resources and justify why you have selected them. For example, saying "human resources" or "service staff" or anything like that is too broad to be helpful. Narrow it down to a specific resource or capability.
3. Apply VRIO analysis to the specific resources/capabilities you have identified from question 2. Use a table like the VAIO table. Be sure to support your conclusions with adequate evidence.
4. Does the corporation ( Activision Blizzard) have a sustainable competitive advantage? What performance data supports your conclusion?