What if you have been recently hired by The Company and have been assigned to a team that reports to the CEO of THE COMPANY (SELECTED BY INSTRUCTOR). The head of your team is the CFO who is concerned with THE COMPANY's current financial performance and comparison against major competitors in the industry. The CFO would like you to provide insights that will help to project future financial performance. The primary question the CFO wants you to answer is:

"will THE COMPANY be financially viable over the next two to three years, and which

steps should be taken to improve its financial stability?"

REQUIRED: You are required to produce a brief report which evaluates THE COMPANY'S financial performance in comparison to another major industry competitor and make recommendations for change.