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What information should the VP of HR and the director of communication and marketing share to convince the president of the importance of effectively communicating

What information should the VP of HR and the director of communication and marketing share to convince the president of the importance of effectively communicating the new brand's purpose to employees? Answers A business case for how employees can contribute to effective brand communication Quotes from employees that show that they are interested in participating Case studies pertaining to change initiatives Research and articles showing the effectiveness of engaging employees in brand implementation

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