What innovations has your chosen industry segment made recently in order to provide guests with technology-based contactless service options? Do these co-exist with traditional personal service or have they replaced it? b. Do you think technology helps or hinders company strategies to enhance customization and personalization on a global scale? c. In summary, what technology advances do you see as being a win-win for both the company and its guests, and which ones do you believe that hotels should proceed with caution. cite sources