What is:

1. Brief summary of the article.

2. The most important thing that you learned from the article.

3. How the article relates to External Environmental Analysis (PESTEL framework, SWOT, ect.)

4. How the article helps you become a better manager/future CEO.

5. What are some possible ways you could monetize the knowledge you acquired after reading the article.

Forbes, When The External Environment Demands You Rebrand by Jim Heininger

IN GREAT DETAILS