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What is a consumer's reason for selecting a particular media vehicle, which is taken into consideration by advertisers when reviewing their campaign's objectives and strategy?

What is a consumer's reason for selecting a particular media vehicle, which is taken into consideration by advertisers when reviewing their campaign's objectives and strategy? Multiple select question. It offers the customer a form of reward. It offers the customer a sought-after solution. It offers the customer a service strategy. It offers the customer a penetrable market. It offers the customer a wider audience

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