Question
what is a diversification strategy? what is a strategic assets? when and why should a firm diversify using strategic assets ? please point out something
what is a diversification strategy? what is a strategic assets? when and why should a firm diversify using strategic assets ? please point out something that you have found interesting in the paper.
Please read the following Article : ''To diversify or not to diversify by constantinos C. Markides.''
and answer the above question :
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