What is a good rebutal? As a manager of a housekeeping, I can use the concepts of the scope of the firm, maybe they should merge with the competition or concentrate on vertical integration to build and achieve a competitive advantage over rival housekeeping services. By thoughtfully defining your service scope, thinking about merging with competitors, and considering vertical integration, you can have several advantages over rival housekeeping services, also improved this would help service quality, diversified offerings, cost control, enhanced customer experiences, and give the company a stronger market presence. It is important to bring these strategies together with your unique value proposition and the preferences of your target market, as this will set your housekeeping service apart and attract a broader customer base. (Messina, 2022)