what is a good response to the following post made by a classmate? The Fezzari company and their business model can be found on pages 1-8 and 1-9. They have a direct order model that uses web based orders, as well as bike shops in a traditional brick and mortar who place orders. Because they have orders directly from their customers they can cut out the middle man like whole sellers like Walmart, Amazon, or Target. This means that they can manufacture the models that their customers find desirable, and shape their business around their customer trends. They also can make more money and pass savings to their customers by removing that middle man who would have increased the cost of the bicycles so that they could make a profit also So to sum it up. Customer directed manufacturing Higher profits and/or customer savings Real time market trend analysis Reduced waste, excess inventory