What is a key benefit of a store's CRM system? Responses Stores use CRM to communicate more effectively with B2B clients. Stores use CRM to communicate more effectively with B2B clients. It provides data for retailers to use in order to develop better customer relationships. It provides data for retailers to use in order to develop better customer relationships. Stores use CRM to manage their Inventory Management Software. Stores use CRM to manage their Inventory Management Software. Retailers use CRM to profile the demographics of their competitors