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What is a market niche? Discuss the strategies and risks associated with this competitive position. Give an example in your answer.
What is a market niche? Discuss the strategies and risks associated with this competitive position. Give an example in your answer.
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A market niche refers to a specialized segment of the market that caters to a specific group of customers with unique needs preferences or characteristics that are not adequately addressed by mainstre...
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Corporate Finance
Authors: David Hillier, Stephen A. Ross, Randolph W. Westerfield, Bradford D. Jordan, Jeffrey F. Jaffe
3rd Edition
0077173635, 9780077173630
