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- What is a 'new product'? - How do consumers decide whether or not to adopt this 'new product'? Include in your writing the definition

image text in transcribed - What is a 'new product'? - How do consumers decide whether or not to adopt this 'new product'? Include in your writing the definition and description of a 'new product' and then present your argument about the process of adoption or rejection of this 'new product' by consumers

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