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What is a primary motivation for someone with a hedonic shopping orientation? Completing a shopping task as quickly as possible. Purchasing items strictly based on
What is a primary motivation for someone with a hedonic shopping orientation? Completing a shopping task as quickly as possible. Purchasing items strictly based on necessity. Seeking stress relief and enjoyment through retail therapy. Making rational decisions based on product specifications
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Strategic Management
Authors: John Thompson, Frank Martin
5th Edition
1844800830, 9781844800834
