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What is a Private Label Brand? a . List 5 reasons why retailers should carry their own Private Label Brands b . Advantages and disadvantages

What is a Private Label Brand?
a. List 5 reasons why retailers should carry their own Private Label Brands
b. Advantages and disadvantages
c. Go to your favorite retailers and identify 5 Private Label Brands
price point vs name brand
package design vs name brand
position / location in store
shelf space allocated
Describe the buyer role in the product development process.
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