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What is a Private Label Brand? a . List 5 reasons why retailers should carry their own Private Label Brands b . Advantages and disadvantages
What is a Private Label Brand?
a List reasons why retailers should carry their own Private Label Brands
b Advantages and disadvantages
c Go to your favorite retailers and identify Private Label Brands
price point vs name brand
package design vs name brand
position location in store
shelf space allocated
Describe the buyer role in the product development process.
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