- What is a scarcity appeal?

- Why do scarcity appeals work?

- On whom do scarcity appeals work?

- What is an example of a scarcity appeal from outside class/the book? Why is it an effective or ineffective appeal?

- What are ways we can be aware of scarcity appeals?

- How might using a scarcity appeal present a moral or ethical dilemma for the one conveying the information?

- What are the risks associated with using a scarcity appeal? In other words, why might the scarcity appeal not work?

- How can scholars study scarcity appeals?