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What is a sound business idea? Why is it important to the entrepreneur? How may business ideas be generated? What is the disadvantage of unanticipated
- What is a sound business idea? Why is it important to the entrepreneur?
- How may business ideas be generated?
- What is the disadvantage of unanticipated means of generating business ideas?
- What is meant by "innovation"? What are the types of innovation?
- What kind of organizational culture supports innovation?
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Managerial Economics and Strategy
Authors: Jeffrey M. Perloff, James A. Brander
2nd edition
134167879, 134167872, 9780134168319 , 978-0134167879
