What is a SWOT Analysis? A SWOT Analysis is a strategic planning technique used to help a person or organization identify the Strengths, Weaknesses, Opportunities, and Threats related to business. It is intended to identify the internal and external factors that are favorable and unfavorable to achieving the objectives of the company. Strengths and Weakness are internally-related, while Opportunities and Threats commonly focus on external, environmental factors. By combining both internal & external points of view, as well as the helpful and harmful factors impacting the company, a SWOT analysis provides a complete, and holistic snapshot of a company's current state. A SWOT analysis may be used in any decision-making situation when a desired end-state or objective is defined. SWOT analysis may be used in creating a recommendation when a company is considering launching a new product, entering a new market, acquiring a new business, long term planning, competitive analysis. Internal Factors: Strengths: characteristics of the business that give it an advantage over others. Weaknesses: characteristics of the business that place the business or project at a disadvantage relative to others. External Factors: Opportunities: elements in the environment that the business or project could use to its advantage. Threats: elements in the environment that could cause trouble for the business or project.

Assignment Choose a company from the list below and do SWOT analysis. Be sure to broadly consider the company's own strengths and weaknesses. Opportunities and threats will pertain to the factors impacting the company from the external environment; consider things like legal, technological, competitive, environmental, social, economic, political. Critically analyze all 4 of the SWOT areas. You will need to work to provide 3 bullet points per section, so be sure to critically analyze the company/brand and select only the most relevant content for each of the 4 SWOT sections. Be sure that you explain the implication of each point you analyze to show how it is relevant to the company/brand you have selected. A few notes: - Please add your sources to the bottom of the SWOT in a footnote. - Please keep this to one page - Acceptable sources include company website, company 10-K & annual report, business press, trade articles, market research reports, analyst reports, scholarly articles. - Please consider formatting, spelling, grammar in addition to your content - DO NOT copy or use existing SWOT analyses sourced from the web- I want this to be your own analysis of the company and its position List of Companies: Tesla L'Oreal Facebook Coca-Cola