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What is a SWOTT (or SWOT) analysis, and how is it used? Thinking about a brand that you really like, pick one topic from SWOT

What is a SWOTT (or SWOT) analysis, and how is it used? 

Thinking about a brand that you really like, pick one topic from SWOT - S, or W, or O, or T - and tell us what those things are for your brand. For example, if your favorite brand is Coke, what are its strengths? 

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