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What is affinity bias? Our ability to make fair, evidence-based decisions about people The tendency we have to connect with others who share similar interests,
What is affinity bias? Our ability to make fair, evidence-based decisions about people The tendency we have to connect with others who share similar interests, experiences, and backgrounds Our preference for travel, new experiences, and people different from us A system for rating restaurants and service providers
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Research Methods for Business A Skill Building Approach
Authors: Uma Sekaran, Roger Bougie
7th edition
978-1-119-2668, 1119165555, 1119165552, 9781119266846, 111926684X, 978-1119165552
