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What is an academic poster? Academic posters summarise information or research concisely and attractively, to help publicise it and generate discussion and are widely used

What is an academic poster?
Academic posters summarise information or research concisely and attractively, to help
publicise it and generate discussion and are widely used in the academic community, and most
conferences include poster presentations in their program.
An academic poster summarises a complex topic without losing some meaning or connection. It
is designed to communicate clearly, concisely, and visually. It should also be self-explanatory.
An effective poster is a visual communication tool
It shows. It expresses your points in graphical terms. Displays the essential content - the
messages - in the title, main headings and graphics.
It considers the intended purpose and who is the intended readership
Decide what you need to communicate, and how.
What is your main message?
What does your viewer need to know?
Identify the key points, always keeping your topic or task in mind.
Once you've decided on the main content, make a rough draft of the information you need.
Decide on the main title.
Note the graphics you might need, such as photos, diagrams, graphs or charts.
Visual Impact
Posters are designed to convey a message quickly and efficiently. What should your viewer see and
understand first?
Think what will communicate your key points most clearly. Find a focal point that will help draw your
viewers in. This might be a key flowchart or diagram, or simply a clear main title.
Layout
Use images and text as simple shapes like squares and circles (perhaps using shading to
show the areas you want to stand out most).
Once the basic layout is planned you can consider graphic and text formatting in more detail.
Page 2 of 2
Format headings and subheadings consistently. This helps structure your information
visually.
For clarity, use a sans-serif font like Arial or Helvetica. Make sure there is good contrast
between text and background. To be legible at a distance, the main title should be around
70-100 pts, subheadings around 40 pts, body text around 24 pts.
Use of graphics
An academic poster should be both professional and concise, so a general rule is only to
include graphics that really support your content.
Use diagrams, graphs or flowcharts to help explain complex information visually.
Try not to use too many different or strongly contrasting colours. A limited colour palette
can be very effective.
Avoid using unnecessary and distracting background textures or decoration.
If your topic has a central statement, graphic or diagram, make this prominent in your
design. Don't hide it in a corner!
Every graphic should have a purpose.
How to produce a poster?
A variety of software can be used to produce an academic poster. One of the most popular is
Microsoft PowerPoint, with a key advantage being that most computers have PowerPoint
installed as standard.
Using PowerPoint you can integrate a range of media, produce diagrams and flowcharts easily,
and create custom charts and graphs from your data.

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