What is an example of why a firm might want to set a sales-based pricing objective instead of a profit-based objective? For a new product category, establishing a strong market share helps establish the brand's position, and may lead to economies of scale later. Using sales promotions can be a powerful way to encourage constructive vertical channel conflict. The objective of a firm is to sell as many products as possible. Profits are not socially responsible, so setting a sales goal is better