What is Anthem Health Insurance Plans Business Description can help you to understand how the administration operates and manage the firm using different types of strategies and techniques to maximize the shareholders value. I have to do a case study on the firm ANTM Anthem,Inc. Who provides healthcare plans. I have to describe the application of analyzing the value chain used from the chapter reading. I would like to expound on Porter competitive advantage. Business Description can help you to understand how the administration operates and manage the firm using different types of strategies and techniques to maximize the shareholders value. Sometimes for a particular application of the concept you will need to research some competitors, industry information and different economic publications related with your firm, you just need to add at the end the references. You can visit Bloomberg, CNBC, Wall Street, Market Watch, Fox Business and other business news sources. Remember this is not an essay, this is a case report where you are linking what it is in theory (textbook) to your company operations (case).