What is (are) the marketing problem(s) You should identify and describe the key marketing problem(s) you will address. Then, identify and present examples of the problem (e.g. photographs, commercials, promotions, etc.) so the reader can see the issue.

Marketing recommendations Be sure to clearly describe the marketing recommendations that you would make based on your analysis of relevant consumer behavior concepts. For instance, how would you package your product in a way that maximizes impact given what you know about attention and perception? How would you promote your product given the level of involvement your target market has in your product and the decision-making process your target consumers follow?

Using reputable media sources such as Fortune, Business Week, the Wall Street Journal, etc., identify a marketing problem related to a consumer product or service that is occurring in 2022. The aim is to analyze the consumer behavior inherent in some real-world situation and develop marketing recommendations based on that analysis. 

  Consumer behavior issues Make a bullet point list of all the specific consumer behavior concepts that are relevant to the marketing problem you have identified. The list could include consumer attitudes, cognitive decision making, perception, etc.

 

Consumer analysis Use the concepts on your list in part B to explain what went wrong from a consumer behaviour perspective. Apply concepts, models, and theories to the problem.