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What is blue ocean strategy. What are the risks in this strategy? What are some examples that come to your mind? Finally, what are some

What is blue ocean strategy. What are the risks in this strategy? What are some examples that come to your mind?

Finally, what are some steps to execute a blue ocean strategy?

Watch the recording below: https://www.youtube.com/watch?v=sYdaa02CS5E

Also the following article:

https://www.forbes.com/sites/stevedenning/2017/09/24/moving-to-blue-ocean-strategy-a-five-step-process-to-make-the-shift/

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