what is Bombardier inc Market Analysis ?

Submarkets.

SIZE AND GROWTH

Important submarkets? What are the size and growth characteristics of a market and submarkets? What submarkets are declining or will soon decline? How fast? What are the driving forces behind sales trends?

PROFITABILITY

For each major submarket consider the following: Is this a business area in which the average firm will make money? How intense is the competition among existing firms? Evaluate the threats from potential entrants and substitute products. What is the bargaining power of suppliers and customers? How attractive/profitable are the market and its submarkets both now and in the future?

COST STRUCTURE What are the major cost and value-added components for various types of competitors?

DISTRIBUTION SYSTEMS

What are the alternative channels of distribution? How are they changing?

MARKET TRENDS

What are the trends in the market?

KEY SUCCESS FACTORS

What are the key success factors, assets, and competencies needed to compete successfully?