What is Coca-Colas marketing strategy? Very briefly discuss (using examples from the CNBC video and World Cup ads) the main facets of Coca-Colas marketing strategy, i.e. focus on Steps 4 and 5 of the Strategic Marketing Management Process posted in the module for this week. Assume you are hired as the marketing manager for a new beverage company. Describe one (1) major initiative you would employ to compete against Coca-Cola, a top global beverage company? Be specific.

https://www.cnbc.com/coca-cola-behind-the-real-thing/