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What is commoditization? What factors contribute to commoditization? What are the typical firms' reactions to commoditization? New products may fail for many different reasons. List
What is commoditization? What factors contribute to commoditization? What are the typical firms' reactions to commoditization? New products may fail for many different reasons. List the most common failure scenarios for new products.
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Commoditization refers to a process where products or services become standardized undifferentiated and perceived as interchangeable commodities in the eyes of customers In this state customers primar...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
