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What Is Competitive Advantage? as a basis for examining McDonald's competitive advantage. Demonstrate how Mcdonaldcould use economics to either have a competitive advantage in the

What Is Competitive Advantage? as a basis for examining McDonald's competitive advantage.

Demonstrate how Mcdonaldcould use economics to either have a competitive advantage in the marketplace or perhaps reinforce its already-achieved competitive advantage.

Address the full range of economic issues, including scarcity, markets/competition, pricing power (price elasticity), costs, market structure, macroeconomic climate, and global market positioning.

should Mcdonalds have a global strategy

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