What Is Competitive Advantage? as a basis for examining the MCdonalds's competitive advantage.

demonstrate how McDonalds could use economics to either create competitive advantage in the marketplace or perhaps reinforce its already-achieved competitive advantage. address the full range of economic issues, including scarcity, markets/competition, pricing power (price elasticity), costs, market structure, macroeconomic climate, and global market positioning. Should Mcdonalds have a global strategy in place.