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What is Costco s business model? Is the company s business model appealing? Why or why not? What are the chief elements of Costco s

What is Costco

s business model? Is the company

s business model appealing? Why or why not?

What are the chief elements of Costco

s strategy? How good is the strategy?

What core values or business principles did Jim Sinegal stress at Costco?

Does the data in case Exhibit

2

indicate that Costco

s expansion outside the U

.

.

is financially successful? Why or why not?

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