what is currently being done in new york with bodegas healthy initiative: To date, the Initiative has worked with over 1,000 bodegas in East Harlem, the South Bronx, and Central Brooklyn. Interventions typically last about six months and are tailored to the store. In some stores, they introduce healthier canned items, diet soda, multigrain bread, and low-fat milk. If the storeowner is more ambitious, the Initiative helps the bodega begin stocking fresh produce. The Initiative has even bought smoothie blenders and "fruit salad starter kits" for bodega owners interested in selling higher-end products. Greenmarket, a project of New York City's Council on the Environment, has taken a more drastic measure to bring healthy food into bodegas (corner stores). They have recently begun giving bodegas refrigerators in which to keep seasonal fruits, vegetables, and 100 percent juice. "People are asking and demanding better products," said Michael Hurwitz, Greenmarket's executive director. "We thought we'd provide bodegas with the infrastructure to store and display these products, and work with an existing distributor to get them there