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What is Customer Perceived Value? Is it important? Why or why not? What are determinants of Customer Perceived Value? Explain them with example.
What is Customer Perceived Value? Is it important? Why or why not? What are determinants of Customer Perceived Value? Explain them with example.
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What is Customer Perceived Value Customer perceived price is a idea extensively utilized in advertising and branding circles Customer perceived price is the perception that the fulfillment of a produc...Get Instant Access to Expert-Tailored Solutions
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Consumer Behavior Building Marketing Strategy
Authors: Delbert Hawkins, David Mothersbaugh
12th edition
978-0073530048, 73530042, 77645553, 978-0077645557
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