FREE Trial
Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

What is database marketing? What are some criticisms of this technique? Can you do some research and present one example of advertising you saw in

What is database marketing? What are some criticisms of this technique? Can you do some research and present one example of advertising you saw in the media? Please indicate the media platform and the benefits of using this particular platform. How do you ensure ethical advertising? What are some of the issues involved? Pick one issue and elaborate on it.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

Database marketing is a form of direct marketing that uses customer databases to generate personaliz... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Business Ethics A Stakeholder And Issues Management Approach

Business Ethics A Stakeholder And Issues Management Approach

Authors: Joseph W. Weiss

7th Edition

1523091541, 978-1523091546

More Books

Students also viewed these Business Communication questions

Question

★★★★★
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

Answered: 1 week ago

Question

★★★★★
Googles ease of use and superior search results have propelled the search engine to its num- ber one status, ousting the early dominance of competitors such as WebCrawler and Infos- eek. Even later...

Answered: 1 week ago

Question

★★★★★
Q1. You have identified a market opportunity for home media players that would cater for older members of the population. Many older people have difficulty in understanding the operating principles...

Answered: 1 week ago

Question

★★★★★
Consider the Boolean function given below where X1, X2, X3, X4 and X5 are the attributes and Y is the class variable. Your task is to implement the neural network architecture and implement it for...

Answered: 1 week ago

Question

★★★★★
Some companies use internal social media networks for work-related employee communications. Would the same legal rules that apply to monitoring public social media platforms, such as Twitter and...

Answered: 1 week ago

Question

★★★★★
Describe EVA.

Answered: 1 week ago

Question

★★★★★
=+e) Estimating the association between the value of homes and their age in a community known to have a number of very expensive mansions.

Answered: 1 week ago

Question

★★★★★
On January 1, 2017, Phantom Company acquires $200,000 of Spiderman Products, Inc., 9% bonds at a price of $185,589. Interest is received on January 1 of each year, and the bonds mature on January 1,...

Answered: 1 week ago

Question

★★★★★
You have a portfolio with a standard deviation of 20% and an expected retum of 17%. You are considering adding one of the two stocks in the following table. If her adding the stock you will have 20%...

Answered: 1 week ago

Question

★★★★★
Ginger and Horace are looking to refinance their current home. Ginger makes $15.50 an hour at 40 hours a week, and Horace makes $80,000 a year. Their proposed monthly mortgage payment is $1,000 and...

Answered: 1 week ago

Question

★★★★★
At January 1 , 2 0 2 4 , Caf Med leased restaurant equipment from Crescent Corporation under a nine - year lease agreement. The lease agreement specifies annual payments of $ 2 6 , 0 0 0 beginning...

Answered: 1 week ago

Question

★★★★★
Which country has the absolute advantage in computer production? Use the following table: Amount of Beef or Computers Produced by One Worker in a Day Canada Beef Computers Japan 8 5 3 4

Answered: 1 week ago

Question

★★★★★
Which country has the comparative advantage in computer production? Use the following table: Amount of Beef or Computers Produced by One Worker in a Day Canada Beef Computers Japan 8 5 3 4

Answered: 1 week ago

Question

★★★★★
A metal sphere is grounded and an electrically charged rod is held close to it. The sphere acquires a charge \(q\). The grounding wire is removed, and the sphere is brought in contact with another...

Answered: 1 week ago

Question

★★★★★
Consider the nonlinear regression model \(y=\exp \left(\mathbf{x}^{\prime} \boldsymbol{\beta} ight) /\left[1+\exp \left(\mathbf{x}^{\prime} \boldsymbol{\beta} ight) ight]+u\), where the error term is...

Answered: 1 week ago

Question

★★★★★
The term blue chip applies to stocks issued by a company in excellent financial standing with a record of producing earnings and paying dividends. Stocks in companies such as GE and Chrysler were...

Answered: 1 week ago

Question

★★★★★
You've observed the following returns on Pine Computer's stock over the past five years: 25.2 percent, 13.8 percent, 30.6 percent, 2.4 percent, and 21.4 percent. a. What was the arithmetic average...

Answered: 1 week ago

Question

★★★★★
Outline some of the major problems confronting an international advertiser.

Answered: 1 week ago

Question

★★★★★
Find a recent article discussing the environmental damage caused by a corporations activities. Recommend methods the firm in the article should employ to reduce harmful effects on the environment.

Answered: 1 week ago

Question

★★★★★
What are three major factors an employer should consider to avoid arbitrarily terminating an employee, especially post-Covid-19? What steps would you take if you were terminated by an employer who...

Answered: 1 week ago

Question

★★★★★
A popular adage states that there is no such thing as a free lunch. Social media platforms such as Facebook, Instagram, Google, TikTok, and LinkedIn offer access to their platforms where users can...

Answered: 1 week ago

Question

★★★★★
Describe how a firm's revenues and profits are increased through product innovation. What three other points should be noted about these results?

Answered: 1 week ago

Question

★★★★★
Briefly describe the historical background that gave rise to antitrust and regulation in the United States.

Answered: 1 week ago

Question

★★★★★
Why is money not an economic resource? If it is not productive, then why do businesses want to obtain or "buy" it?

Answered: 1 week ago

Previous Question Next Question