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What is DayTwo selling? Does it sell itself? What needs to happen for a customer to convert? Why target? Give four general and case specific
What is DayTwo selling? Does it sell itself? What needs to happen for a customer to convert? Why target? Give four general and case specific reasons. Cite your assigned reading and your case. Aside from the usual demographic, psychographic characteristics, discuss the consumer behaviors in this case that should be the foundation for targeting. At the end of your analysis, rank-choice your target markets (wellness/athletes, overweight, diabetes). Provide a rational for your ranking
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