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what is ford's contribution margin for each unit sold? how many units must Ford sell to break even in 2020? how many units did ford
what is ford's contribution margin for each unit sold? how many units must Ford sell to break even in 2020? how many units did ford sell above (below) its break even point?
Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations (Continued) Automotive Segment The table below shows our full year 2020 Automotive segment EBIT by business unit (in millions). $ North America South America Europe China (including Taiwan) International Markets Group Automotive Segment 2019 6,612 $ (704) 123 (771) 2020 3,625 $ (491) (834) (501) (166) 1,633 $ H/(L) (2,987) 213 (957) 270 168 (3,293) (334) 4,926 $ The tables below and on the following pages provide full year 2020 key metrics and the change in full year 2020 EBIT compared with full year 2019 by causal factor for our Automotive segment and its regional business units. For a description of these causal factors, see Definitions and Information Regarding Automotive Causal Factors. 2019 2020 H/(L) Key Metrics Market Share (%) Wholesale Units (000) Revenue ($M) EBIT (SM) EBIT Margin (%) $ 6.0 % 5,386 143,599 4,926 3.4 % $ 5.8 % 4,187 115,885 1,633 1.4 % $ (0.2) ppts (1,199) (27.714) (3,293) (2.0) ppts S Change in EBIT by Causal Factor (in millions) 2019 Full Year EBIT Volume / Mix Net Pricing Cost Exchange Other 2020 Full Year EBIT 4,926 (9,417) 4,985 904 (312) 547 1,633 $ In 2020, wholesales in our Automotive segment declined 22 percent from a year ago, reflecting a decrease in each business unit other than China. Full year 2020 Automotive revenue decreased 19 percent from a year ago. Our full year 2020 Automotive segment EBIT decreased $3.3 billion from a year ago with an EBIT margin of 1.4 percent. Higher net pricing and favorable mix were more than offset by the impact of COVID-related lower industry volume and the changeover to the all-new F-150. Structural costs were significantly lower, primarily reflecting the impact of our suspension of production earlier in the year due to COVID-19. Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations (Continued) Automotive Segment The table below shows our full year 2020 Automotive segment EBIT by business unit (in millions). $ North America South America Europe China (including Taiwan) International Markets Group Automotive Segment 2019 6,612 $ (704) 123 (771) 2020 3,625 $ (491) (834) (501) (166) 1,633 $ H/(L) (2,987) 213 (957) 270 168 (3,293) (334) 4,926 $ The tables below and on the following pages provide full year 2020 key metrics and the change in full year 2020 EBIT compared with full year 2019 by causal factor for our Automotive segment and its regional business units. For a description of these causal factors, see Definitions and Information Regarding Automotive Causal Factors. 2019 2020 H/(L) Key Metrics Market Share (%) Wholesale Units (000) Revenue ($M) EBIT (SM) EBIT Margin (%) $ 6.0 % 5,386 143,599 4,926 3.4 % $ 5.8 % 4,187 115,885 1,633 1.4 % $ (0.2) ppts (1,199) (27.714) (3,293) (2.0) ppts S Change in EBIT by Causal Factor (in millions) 2019 Full Year EBIT Volume / Mix Net Pricing Cost Exchange Other 2020 Full Year EBIT 4,926 (9,417) 4,985 904 (312) 547 1,633 $ In 2020, wholesales in our Automotive segment declined 22 percent from a year ago, reflecting a decrease in each business unit other than China. Full year 2020 Automotive revenue decreased 19 percent from a year ago. Our full year 2020 Automotive segment EBIT decreased $3.3 billion from a year ago with an EBIT margin of 1.4 percent. Higher net pricing and favorable mix were more than offset by the impact of COVID-related lower industry volume and the changeover to the all-new F-150. Structural costs were significantly lower, primarily reflecting the impact of our suspension of production earlier in the year due to COVID-19Step by Step Solution
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