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What is Green Marketing myopia? Why company tends to go Green? What impacts does it have for any company due to Green Marketing myopia?
What is Green Marketing myopia? Why company tends to go Green? What impacts does it have for any company due to Green Marketing myopia?
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DEFINITION OF GREEN MARKETING MYOPIA Green marketing myopia occurs when b...
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Management Information Systems
Authors: Ken J. Sousa, Effy Oz
7th edition
9781305172180, 1285186133, 1305172183, 978-1285186139
