What is health marketing?

What are the four P$$s of marketing?

What is a segment in the market? Why is it important to understand what a segment is related to population health?

In the Royne and Levy article, what constitutes effective health messaging e$.$g$.,$ what are key characteristics found in effective messaging?

What is health literacy and where might patients come across this health literacy type information? Why is it important for patients to be health literate?